UNIT 30 - Advertising Production For Telelvision: Learning Outcome

Market research

Television Advertising

TV adverts are a popular way to mass-market messages to large audiences. Although this medium has the ability to reach a high number of potential buyers, it is also one of the most costly forms of advertising. For example, one 30-second TV commercial during the Super Bowl cost about $3 million in 2009.

Played mostly inbetween soaps , fashion shows , shopping shows , reality TV and music channel.

Industry sources say that Calvin Klein spent approximately £6 million to advertise their fragrance Eternity.

They also use famous faces a lot to give a upper class feel.

A lot of perfume adverts are sexual and high fashion.

They all tell a short story.

Print Advertising

Magazine and newspaper ads are another way to spread the word about a product or service. Print also offers the ability to target a specific audience based on geography or common interests. Print advertising usually includes larger display ads, as well as classified advertising. The classifieds are typically very affordable, whereas display ads are a bit more pricey.

In every fashion magazine you look in there is at least 3 perfume adverts. Vogue is well know for advertising perfume on most pages and they charge around £30,000.00 to advertise on just one page.

Billboard Advertising

Billboard ads are large advertisements displayed on structures in public places.

Its costs around £1,500 to £2,000 a month to advertise on a billboard. Obviously if you wanted to advertise in NYC times square it will cost $325,000 a month. So if you wanted to advertise in a very busy place which will get you lots of attention it will cost you a lot more than a quieter place.

Online Advertising

Social network marketing has been the fastest-growing form of Internet advertising. This includes using sites like Facebook, Twitter, and LinkedIn to promote a product or service. Many social networks have advertising available, such as Facebook Ads.

Advertising online is an increasingly popular method for promoting a business. There are many forms of online advertising. Banner ads are image ads displayed on web pages. Google AdWords is another popular form of online advertising that matches an ad to an Internet user's search inquiry.